Do you believe you can resist all those telemarketing offers out here? Well, you probably can’t. Read about telemarketers’ methods that convince you to buy (almost) anything.
We all know this. When it comes to unwanted marketing calls, the best thing we can do is to avoid them.
Yet, there are still a lot of people who fall for all those disadvantageous offers out there, again and again. Why? Behavioral economist know the answer. According to their findings, it’s our brain what’s to blame. Since, as experts say, we are far from being as rational as we believe to be. Especially when it comes to our shopping habits.
Because to trick a human brain is easy. And telemarketers know that. So they use some proven methods which push you to do almost anything.
1. “Free” can turn into something really expensive
Have you ever accepted a free coffee, when walking the street, even when you don’t drink coffee at all? And what about all those free pens and small gifts you eventually threw away because you didn’t need it at all?
The word “free” works as a magic formula. And behavioral economist know why. According to their surveys, all human beings are subconsciously led by the fear of loss. If we decide to accept a “free” gift, we’re not taking any risk (at least that’s what our brain tells us). On the contrary, when we don’t accept it, we can lose an opportunity. And we definitely don’t want it.
However, there’s a catch in it. Once you decide to accept a “free” gift when speaking to a telemarketer, you are usually told to pay a fee (or come to a local office and attend a presentation) in order to claim it. It all means but one thing – your “free” gift is, in fact, just another sale method. And a very effective one. Because it pushes you into buying something you didn’t want at the first place.
2. Don’t miss this limited offer
Whenever you’re about to reach for your wallet (and it doesn’t matter if you want to buy a new car or just a pizza for your dinner), you always take your time for consideration. Isn’t the fuel consumption too high? Do you want olives or not?
On the contrary, when it comes to telemarketing offers, we tend to be much less careful. Why? It’s all about time. Or, more specifically, about not having enough of it. When under pressure, we tend to accept even really disadvantageous offers.
It’s all because of our fear of loss again. When trying to sell us their goods over phone, telemarketers never forget to point out their offer is very, very limited. On purpose, they generate fear of what we could lose if we don’t accept their offer right now, at this very moment.
3. The “flock of sheep” effect
No matter how much we’ve been praising individuality these days. Subconsciously, we still tend to act as a member of our group. Or better to say, as how we believe other members of our group would act.
Good telemarketers know that. So they present you with stories of their clients, whose life was changed after buying their products or services. These stories are usually completely made up. However, they do the trick: they make you to believe you should follow the steps of other telemarketer’s clients.
Don’t fall for these telemarketers’ methods. Here’s what to do
We usually consider ourselves to be rational human beings. However, there is every reason to be careful and hesitant when we talk to a telemarketer. Because according to scientists findings, we tend to act more irrationally than we believe. Moreover, crooked telemarketers usually focus on people who are not able to protect themselves, for example on older people.
At the same time, we live in a time where usual methods of blocking spam calls seem to stop keeping pace with spammers and robocallers. Luckily, you can get an efficient help: an effective spam blocker which deals with all kinds of spam calls for you.
Get the new and improved Should I Answer app. For years, it’s been popular with millions of people all around the world. And that’s also the app’s greatest strength. The Should I Answer app is based on a community spam database (there are 30 000 new reports daily!), so it can block all incoming spam calls for you. It’s also perfectly safe: your data and personal information never leave your phone.
(or get the app for your iPhone)